Raines’ Matt Seiler quoted in Ad Age on Ad Agencies & Four-Day Work week

Raines’ Matt Seiler was quoted in Ad Age’s recent article.

The article looked at the trend in the UK toward the four-day work week and how that would play out in U.S. agencies. From Ad Age:

Seiler believes the success in the U.K. might force U.S. agencies to eventually adapt, predicting they could adopt four-day work weeks as early as next year. 

Long a proponent of pay-for-performance compensation models, Seiler said a transition to a four-day work week might also finally push agencies to come up with a modern pay model that more closely aligns agencies’ goals with those of clients, versus continuing to rely on fees and billable hours.

“Overtime will become a big problem and add to overhead if agencies don’t get smarter about compensation models, so maybe this is finally the moment for [pay-for-performance],” he said.

Read “Why four-day workweeks at U.S. ad agencies aren’t being adopted – and how that can change.”

Matt Seiler is a Managing Director and Executive-in-Residence for Raines International. He leads Raines’ Marketing, Media, & Entertainment Practice. Matt is a three-time CEO and prior to Raines, led some of the advertising industry’s most awarded agency and agency groups. To discuss how to build your organization and its marketing leadership, contact Matt at mseiler@rainesinternational.com.