Matt Seiler Ad Age media agency

Raines’ Matt Seiler Quoted in Ad Age on Media Agency Talent

Raines’ Matt Seiler, Managing Director and Head of the Marketing, Media, and Entertainment Practice, was quoted in Ad Age’s recent article about struggles that many media agencies face in hiring enough talent and compensation models.

The article, “Understaffed Media Agencies are Turning to Google and other Tech Firms for Help – Inside the ‘Terrible Mess,” reads in the part:

“Matt Seiler, managing director of industry talent firm Raines International and ex-CEO of IPG Mediabrands, said there are two main problems. First, he said, agencies are promising in pitches that they can do everything cheaper than the incumbent and then ‘they have to pay that back because they can’t honor their price commitment.’ Second, agencies are making ‘staffing committments they can’t afford to fulfill because the fees they’ve taken don’t allow them to put the headcount on it.'”

Matt, a long-time advocate for pay-for-performance compensation, added about compensation models, “It absolutely blows my mind that there has not been more progress on this front. If your agency compensation is tied to how well your client is doing, you’re in a great place.”

Read Ad Age‘s article in full for more insights.

Matt Seiler is a Managing Director and Executive-in-Residence for Raines International. He leads Raines’ Marketing, Media, & Entertainment Practice. Matt is a three-time CEO and prior to Raines, led some of the advertising industry’s most awarded agency and agency groups. To discuss how to build your organization and its marketing leadership, contact Matt at