Connecting people and ideas through design

Rosario Merello

Art Director and Graphic Design Lead
Buenos Aires

About Rosario

Rosario is Raines’ Art Director and Graphic Design Lead and is part of the Marketing and Communications team. Based in Buenos Aires, she is responsible for the visual identity of the brand for both digital and print assets. Rosario’s work experience across both the client and agency sides has given her the skills to understand the design needs of small firms, as well as large businesses. Her experience has taught her how to build out a robust visual identity for the brand over the long-term, while day-to-day effectively prioritizing assignments, managing timelines and budgets, and balancing multiple projects at once.

Industry & Consulting Experience

Previously, Rosario worked at the PwC AAC  (Argentina Acceleration Center) offices for the US Marketing & Sales internal department. While at PwC, Rosario worked closely with different business units and teams throughout the brainstorming, creative, and design process, to create business collateral that met the teams’ needs and agenda. These projects included but were not limited to digital presentations, illustrations, editorial, and infographic design pieces.

Rosario has also worked for agencies in Buenos Aires and Barcelona. In Barcelona, she interned at Line Sports and Entertainment, a sports and marketing agency, where she honed her editorial and branding skills. She also worked at Wunderman Buenos Aires on the offshore production team for L’ Oreal and BestBuy, creating web banners, external newsletters, and various campaign landing pages.


Graphic Design, University of Buenos Aires

Pg. In Creative Illustration and Communicational Techniques, EINA (Barcelona)

Native Spanish

Fluent in English

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