Marketing, Media, & Entertainment
The marketing, media, and entertainment industries are evolving more rapidly than ever before. Raines’ Marketing, Media, & Entertainment Practice understands these industries and knows how to identify the top business leaders who will shepherd these organizations into the future.
About the Practice
Media consumption is constant, and digital consumers are demanding a faster, more personalized, and overall better experience from the brands they choose to engage with. Organizations that operate in these industries need leaders who understand consumers today and in the future if they want to stay competitive.
Our Marketing, Media, & Entertainment team concentrates on what organizations are looking for, who they are from a cultural perspective, and what success will look like for them. At the same time, we discover the unique difference each candidate has to offer and the special talents they can bring to your organization. Whether you are a Private Equity-backed specialty agency, a digital media conglomerate, or a small marketing tech startup, our team can help you find the right Difference Maker™ for your organization.
RAINES’ MANAGING DIRECTOR MATT SEILER ON BEETCAST
Raines’ Managing Director and Executive-in-Residence Matt Seiler was invited to join Andy Plesser on the BeetCast, a podcast hosted by media and marketing news publisher Beet.TV. Matt and Andy discussed a range of topics from talent challenges in the agency world to the changing media agency model to the future of post-COVID work.
RAINES’ LISA MANN QUOTED IN AD AGE ON THE RISE OF “FRACTIONAL CMOS”
Raines’ Managing Director and CMO, Lisa Mann was recently quoted in an Ad Age article, “The ‘Fractional CMO’ – Inside the rise of marketing gigs that are short by design.” The article discusses the rising trend of temporary CMOs as a response to the evolving role of marketing. Lisa shared her perspective on the challenges CMOs face today, the value a great CMO can add to an organization, and how CMOs can align themselves with the C-suite.
