Raines’ Lisa Mann quoted in Association of National Advertisers on Chief Marketing Officer Role

The Association of National Advertisers (ANA) featured Raines’ Lisa Mann, Managing Director for the Consumer Practice and Chief Marketing Officer, in its recent magazine article about the CMO role.

From “Will CMOs Face New Pressure to Prove Their Worth?”

“To maintain and grow their value, both new and existing CMOs need to prioritize alignment with the objectives of the C-suite and insist that they need to be part of executive decision-making.

‘If a CEO’s goal is profitable top-line revenue, the job and KPIs of the CMO have to support that,’ Mann says. ‘If the CMO is focused on the brand in that case, the CMO role will come under fire.’

Read the full article on the ANA’s website.

Lisa Mann is Raines’ Chief Marketing Officer and the Managing Director for Raines’ Consumer Practice. Lisa has over 25 years of experience in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. To discuss how to build your organization and its marketing leadership, reach out to Lisa Mann at lmann@rainesinternational.com.