Lisa G. Mann
Managing Director and CMONew York
Lisa is an accomplished and proven leader of enterprise transformation. She joined Raines to help senior leaders of Fortune 1000, start-ups, VC and PE firms – those being disrupted or the disruptors – to attract and keep top talent.
Lisa is the Managing Director of our Consumer practice. Based in New York City, Lisa brings her experience as an operator and marketer at best-in-class consumer packaged goods companies to the world of executive search. She works with consumer-centric companies to recruit CEOs, division presidents and C-suite executives.
Leveraging her expertise building brands, Lisa is also the firm’s Chief Marketing Officer. In this role she is the steward of the Raines brand and will further the firm’s ambition to be a difference maker in the world of talent.
Lisa is a member of Tufts University’s Marketing Council and a board director of Sunfed Ranch, a grass-fed beef company looking to transform the beef industry. Several emerging food and tech companies that are disrupting their categories and changing our future, including the Rethink Food venture fund have engaged her as an Advisor.
Industry & Consulting Experience
Lisa has had an extensive career in industry leading some of the most iconic food businesses on earth.
President of the $7 Billion Global Nutrition Group at PepsiCo
From 2016-2018 successfully changed the PepsiCo corporate conversation around nutrition. On a mission to reverse trends in the legacy Quaker company and grow the company beyond “oatmeal and orange juice,” she gained approval from the CEO and Board of Directors to overhaul the base business and deliver a plant-based product portfolio to completely transform their health and wellness business. Phase one, “re-credentialing the core,” turned declining trends into profitable growth within one year.
Executive Vice President and Chief Marketing Officer at KIND Healthy Snacks
Lisa delivered a true omni-channel strategy for this emerging brand in support of the founder’s ambition to become a leading health and wellness brand. Lisa’s tenure at KIND laid the ground work for Mars Inc. ($35 billion in sales) to acquire a minority interest in this privately held company.
Senior Vice President/General Manager of $3 Billion Global Gum Category at Mondelez
Lisa was entrusted with turning around the high margin but troubled gum portfolio. She delivered global share growth in less than one year by focusing on new product innovation while driving e-commerce and retail execution.
Lisa held positions of increasing responsibility at Kraft Foods/Mondelez. As P&L holder of the iconic $2 billion Nabisco cookie business, Lisa delivered the Oreo 100th birthday celebration that drove double-digit revenue growth and record-breaking PR results from the famous Oreo “you can still dunk in the dark” Super Bowl tweet. She successfully busted the myth that the top two brands in the category – Oreo and Chips Ahoy – could not grow at the same time.
Lisa is known as a game changer and has been recognized with the marketing industry’s highest honors including: Advertising Age’s 2015 Women to Watch, the 2015 A-List Marketer awards, Adweek’s 2012 Brand Genius award, the 2013 Cannes Grand Prix, the highest honor, for the Oreo Daily Twist digital and social campaign, among many other gold, silver and bronze awards.