Lisa Mann

Managing Director and CMO
New York

About Lisa

Lisa Mann is the Managing Director of Raines’ Consumer practice. She brings her experience as an operator and marketer at best-in-class consumer packaged goods companies to the world of executive search. Having spent over 25 years in the industry, Lisa knows how these companies work and is passionate about helping consumer-centric companies find the Difference Makers® needed to drive lasting change. Lisa is also Raines’ Chief Marketing Officer.

Industry & Consulting Experience

Lisa Mann is an accomplished leader of enterprise transformation as well as an industry leading marketer known for building brands that have become part of the fabric of our culture and society. Lisa has a strong track record of driving revenue growth and shareholder value from businesses ranging from start-up to $50BN. Prior to Raines, she was the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. Lisa also held several leadership roles at Kraft Foods/Mondelez International including Senior Vice President of the $3B Global Gum Category and Vice President of the iconic $2B Nabisco cookie portfolio (Oreo, Chips Ahoy!, etc.), where she busted the myth that Oreo and Chips Ahoy! could not grow revenue and market share at the same time.

Awards & Honors

Lisa is known as a gamechanger and has been recognized with the marketing industry’s highest honors including Advertising Age’s 2015 Women to Watch, the 2015 A-List Marketer awards, Adweek’s 2012 Brand Genius award, and the 2013 Cannes Grand Prix (the highest honor) for the Oreo Daily Twist digital and social campaign, among many other gold, silver and bronze awards. Lisa has also been featured in Power Moms: How Executive Mothers Navigate Work and Life by Joann Lublin, a Pulitzer Prize-winning former editor for The Wall Street Journal and the author of several acclaimed business books.

In the News

Practice Areas

Consumer CMO & Commercial Excellence CEO & Board


MBA, Harvard Business School

BS, Tufts University



Raines’ Lisa Mann quoted in Fast Company on Great Resignation, Great Retention, & 2022 PrioritiesLisa Mann speaks at Ad Age panel on ‘What Makes a Modern CMO’The Wall Street Journal: Research and Advice for Chief Marketing OfficersForbes: Virtual Interview Tips for Candidates and CompaniesAd Age: Marketers Key to Creative Recruitment Strategies Amid Labor ShortageCapsule Webinar: Raines’ Lisa Mann Discusses Intrapreneurship with Canva’s Guy KawasakiFast Company: Leaders Plan to Keep Pandemic-Era Innovations in the Workplace6 Takeaways from Raines’ Webinar, Absorbing the Shocks of 2020: How Top Companies Will Rebuild and RecoverAd Age: Using Executive Assessment to Build a Leadership TeamFast Company: Tips for Women Returning to the Workforce
Back to Team Page