Meet the Experts
THE WALL STREET JOURNAL: RESEARCH AND ADVICE FOR CHIEF MARKETING OFFICERS
Raines’ Managing Director and Chief Marketing Officer Lisa Mann spoke at The Wall Street Journal’s CMO Summit to present proprietary research and insights about the intangible role of the CMO. Read on for key takeaways from the presentation and advice for Chief Marketing Officers.
HOW DIVERSITY IS HELPING WALMART CHALLENGE ECOMMERCE
The retail sector faces competition like never before from the continued growth of Amazon, eBay, and other eCommerce companies, and the world’s top retailer, Walmart, isn’t immune to consumers’ rapidly changing buying habits. With nearly 12,000 brick and mortar locations across 28 countries and 2.3 million employees of all backgrounds, Walmart believes diversity will help combat the e-commerce challenge. Walmart leverages diversity and inclusion through its multilingual outreach, its addition of ethnic products, and its focus on science to ensure employees feel included.