Consumer Practice
The consumer experience today is rapidly evolving, and businesses need to be prepared to meet consumers anywhere and everywhere they are. Our Consumer Practice works with executives who thrive on change and who are driven by a strong desire to deliver the best products and transformative consumer experiences.
About the Practice
Brands and companies have a tsunami of change to manage – massive shifts in consumer attitudes and behaviors, the changing landscape of grocery and retail shopping, and a growing magnifying lens on operations and environmental impact. The combination has created big challenges and even bigger opportunities. Today’s executives must be agile and innovative in finding growth and profitability. Whether it’s legacy companies leading transformation into the digital age or emerging companies offering new and more relevant products to today’s consumers – the one unifier is talent, the talent needed to lead and drive organizations to achieve top tier results. At Raines, our Consumer team has the hands-on industry experience needed to understand this evolving space, from idea to product to the omni-channel shelf and to the post-purchase experience that together will drive loyalty. We work with clients to identify, assess and onboard the Difference Makers® needed to deliver results.
Meet the Experts
THE WALL STREET JOURNAL: RESEARCH AND ADVICE FOR CHIEF MARKETING OFFICERS
Raines’ Managing Director and Chief Marketing Officer Lisa Mann spoke at The Wall Street Journal’s CMO Summit to present proprietary research and insights about the intangible role of the CMO. Read on for key takeaways from the presentation and advice for Chief Marketing Officers.
HOW DIVERSITY IS HELPING WALMART CHALLENGE ECOMMERCE
The retail sector faces competition like never before from the continued growth of Amazon, eBay, and other eCommerce companies, and the world’s top retailer, Walmart, isn’t immune to consumers’ rapidly changing buying habits. With nearly 12,000 brick and mortar locations across 28 countries and 2.3 million employees of all backgrounds, Walmart believes diversity will help combat the e-commerce challenge. Walmart leverages diversity and inclusion through its multilingual outreach, its addition of ethnic products, and its focus on science to ensure employees feel included.