Ad Age: Using Executive Assessment to Build a Leadership Team

Raines’ Managing Director Lisa Mann was recently quoted in an Ad Age article, How to Ensure a CMO Hire Will Be a Good Fit for the C-Suite, discussing Raines’ executive assessment offering.

See an excerpt of the article below, and read the full version as published by Ad Age.

Raines’ method includes a process introduced last year that relies on six “Difference Maker” attributes based on each unique executive search. All of the attributes are important in leaders, but some will be more essential than others depending on a company’s goals, “particularly in the complex landscape of CMOs,” says Mann. A company looking for someone to relaunch the brand, for example, may want to dig into candidates’ ability to “drive innovation,” as well as “serve as a master strategist” and “carry the culture,” she says.

– Ad Age, March 2021

Many current executive assessments lack actionable next steps. Raines’ methodology, serving clients across Private Equity, start-ups, high-growth organizations, and Fortune 1000 corporations, brings a new lens to succession planning, onboarding, senior team alignment, executive hires, and promotions in a highly fragmented, highly varied billion-dollar industry. This proprietary assessment relies on six Difference Maker™ attributes to identify which individuals are more inclined than others to make a significant difference in critical situations. Tailored to the unique underlying change agenda of each client, this process provides straightforward recommendations, actionable growth and support plans for each candidate, scorecard-centric feedback, forward-looking data with a leadership ecosystem lens, and a built-in validation process.

To learn more about Raines’ proprietary executive assessment offering, visit our Advisory: Leadership & Org Consulting practice page. You can also contact us here for more information.