Lisa Mann at Think&Link

Capsule Webinar: Raines’ Lisa Mann Discusses Intrapreneurship with Canva’s Guy Kawasaki

Raines’ Managing Director Lisa Mann was recently invited to participate in a Think & Link webinar event hosted by Capsule. Lisa was joined by Canva’s Guy Kawasaki to discuss a range of topics from the barriers to “intrapreneurship” at big companies to the importance of workplace culture and offering surprise and delight moments for team members.

You can read an excerpt from the event below and watch Lisa discuss intrapreneurship here.

I’d be curious about everyone’s thoughts on “intrepreneurship” because I think that’s an oxymoron. It’s very hard to be an “intrepreneur” inside a big company, even though big companies want to talk about that. It’s almost impossible…there’s not that type of CEO who is going to break things, who is going to enable people to do that. That’s why there are incrementalists. It’s not revolutionary change it’s just evolutionary.

Lisa Mann, Think & Link Webinar July 2021

Lisa also commented on the importance of building an authentic culture, noting “You can’t manufacture a good culture because people sniff it out. It has to be authentic. But I still believe in big companies and I still believe in creating environments where people want to work.”


Lisa Mann is Raines’ Chief Marketing Officer and Managing Director for Raines’ Consumer practice. Lisa has over 25 years in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. For more information on finding the right leader for your consumer-facing organization, reach out to Lisa Mann at lmann@rainesinternational.com.