Raines’ Lisa Mann at Ad Age Next:CMO on Chief Marketer Role

Raines Managing Director and Chief Marketing Officer Lisa Mann spoke this month at Ad Age Next: CMO, an industry event focused on top marketing issues, about changes to the chief marketer role and marketing careers. The event was held in person in New York Dec. 7, 2022.

From Ad Age’s article about the discussion:

“Around 30% of chief marketer positions since the pandemic have come with an ‘and,’ said Lisa Mann, managing director and CMO of Raines International: ‘It could be chief growth and marketing; chief digital and marketing; chief brand and marketing; chief revenue and marketing…it’s really about the reshuffling of competencies and experiences.'”

Read the full article on Ad Age‘s website.

Lisa Mann is Raines’ Chief Marketing Officer and the Managing Director for Raines’ Consumer Practice. Lisa has over 25 years of experience in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. To discuss how to build your organization and its marketing leadership, reach out to Lisa Mann at lmann@rainesinternational.com.