Raines’ Lisa Mann quoted in Ad Age on Personal Branding, Purpose Marketing, and Brand Leader Doxing

Raines’ Managing Director Lisa Mann was quoted recently in Ad Age‘s article, “Doxing due to marketing – personal attacks are a new risk for brand leaders.” The article looked at the risks to both brands and marketers in response to purpose campaigns.

The article reads in part,

“‘Marketers have long been advised to advance their personal brands, largely through social media, but they’re going to need to re-evaluate how they do that in light of the growing personal attacks,’ Lisa Mann said.

“‘Marketers have to be mindful of the divisiveness and really be having the right conversations,’ she said. ‘The process of posting I think is more significant now.’

“People want to be brave or courageous ‘but that can have a risky undertone,’ she said, adding that marketers now need to understand ‘that a personal brand is intertwined with the brand and the company.'”

Read Ad Age’s article, “Doxing due to Marketing—Personal Attacks are a New Risk for Brand Leaders,” in full for more insights.

Lisa Mann is Raines’ Chief Marketing Officer and the Managing Director for Raines’ Consumer Practice. Lisa has over 25 years of experience in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. To discuss how to build your organization and its leadership, reach out to Lisa Mann at lmann@rainesinternational.com.