Raines’ Lisa Mann Quoted in Ad Age on the rise of “Fractional CMOs”

Raines’ Managing Director and CMO, Lisa Mann was recently quoted in an Ad Age article, “The ‘Fractional CMO’ – Inside the rise of marketing gigs that are short by design.” The article discusses the rising trend of temporary CMOs as a response to the evolving role of marketing. Lisa shared her perspective on the challenges CMOs face today, the value a great CMO can add to an organization, and how CMOs can align themselves with the C-suite.

See an excerpt of the article below, and read the full version as published by Ad Age here. Please note the full article is behind a paywall.

“A great CMO can drive profitable top-line results and fly at a number of altitudes in one day—but that means having to speak the language of the C-suite and also having a depth of understanding of digital.”

Lisa Mann, Ad Age, May 2021

Lisa Mann is Raines’ Chief Marketing Officer and the Managing Director for Raines’ Consumer practice. Lisa has over 25 years of experience in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. To discuss how to build your organization and its marketing leadership, reach out to Lisa Mann at lmann@rainesinternational.com.