Raines’ Lisa Mann quoted in Fast Company on Great Resignation, Great Retention, & 2022 Priorities
Lisa Mann, Managing Director for Raines’ Consumer Practice and Chief Marketing Officer, was quoted recently in Fast Company’s 2022 trend article, “Going from The Great Resignation to ‘The Great Retention’ and other 2022 priorities.”
“I think we’re going to go from a time of ‘diversity as a stat’ to a culture of accountability. Diversity has been a snapshot, like a picture, and we moved to inclusivity, which was more like a movie, creating a culture for success. The next step I believe is equitable decision-making; that’s how we will enable accountability of diversity. And the only way to have equitable decision-making is to take bias out of [the whole] decision-making equation. How do you do that? First, it’s how you collect data or information, making sure that you’re collecting from sources that are truly unbiased. [Second] is how you evaluate information [so that] everyone is knowledgeable. Third is how you decide the path forward. You need to make all voices equal.”
Read the full article from Fast Company.
Lisa Mann is Raines’ Chief Marketing Officer and the Managing Director for Raines’ Consumer practice. Lisa has over 25 years of experience in the CPG industry including as the former Global President of the $7B PepsiCo Global Nutrition Category and EVP and CMO of KIND Healthy Snacks. To discuss how to build your organization and its marketing leadership, reach out to Lisa Mann at firstname.lastname@example.org.